taking internet to the next level

startup. marketing and online reputation.

@alextoul (marketing major) @martiniyen www.hockey-community.com 5 ppl working at bootup ent. big project.

workshop.

1. //---- Learn (for 3 months out of 6 months) about startup from the community. 20 conference. meet 70 startups went to sf -=> zappos, google aribus, dropbox, web2.0 expo, leweb parisio, tech church disrupt Dropbox?? -> 6000 blog posts, ppl talks about this company. technically. //---- 3 paradoxes

1. psychology vs technology

• we are talking to people.
• psychology, web behaviour
• book: predictable, irration behavior by

2. Reality vs Virtuality

• cloud computing,
• amazon, server, dropbox, twitter, … small services.. really produtive, really cheap
• ppl share with community.
• share 10% time and get it back.
• share company

3. Internet vs TV

• 10 years old.
• vp of google. adwords and adsense. 3 billion $. Simple concept and yet making money.
• internet is very smart tech.
• TV 10 years after
• what’s the future of the web???
• Is there a company taking more steps and making money.
• quicky? => search and make slide and show…
• quikey? //---- 2 Layers

1. Social Layers

• when visitor comes to your web site, you should personalize the web?
• Will create more royality
• Will going to help you.
• Community building.. People are like to build together. Part of the movement.
• facebook api, friends list. (18-35 years old)
• research pays off. on demographics.
• Is it good to education. How to educate the users
• Mobile advertising. is the most effective. personal and targettted.
• Privacy.
• Using credit card on the web: people education.
• people are picky and don’t want to waste their time.
• If the users will see the value in it, the will risk the privacy violation?
• “The new “Social""
• **I Like**
• How to people are like to accept.
• How to people will like to be liked and accepted.
• Commentary of facebook’s success. => there is no dislike functionaly. positiy reaffirmation. people needs that.

2. Gaming part

• Monkey -> Homo frectus -> Eary man -> Modern man -> Gamer (twoplayer comics)
• Six best game dynamics 1, //----- 6 Game Dynamics

1. Meet Specific Conditions

• happy hour
• $2 off drinks, everyday 5pm ~7pm

2. Not too easy, not too hard

• IKEA
• I was proud to build
• very easy to use? or hard enough to overcome?
• apple=> look how the people use thing first. Study the naturalness. Propound.
• Looks simple but takes more study.

3. Rewards
4. Progression Bar
5. Long term VS Short Term
6. Add Uncertainty

• Secret way to get a point
• Satisfaction of finding something that people doens’t find. //----- 2 Changes

1. The Long Tail

• Fat head(18.5%), Chunky Middle(11.5%). Long tail(70%)
• High cometition <---------------------> Lower Competition
• Lower conversion Rate <---------------> Higher conversion rate
• ebay, amazon, app store.

2. Safe is risky

• Seth Godin.
• Viral //----- Twitter
• the greatest marketing tools, Best platform better
• 3 steps

1. How to manage your community
2. How to grow
3. How to innovate it

• Traffic 20% twitter started 3 months ago.

• Contact/Partners 60% twitters ***

• Community 5000 twitters

• 500000 Twitter account in the database #. Twitter API is easy.

• 10 lines of code

• so easy.

• spam..

• 35,000,000 information #.

• Twittter double #. num of followers matters? #. **growing… search peoples profile… and meet the specification and … follow them. 20 lines of code. Targetted following. The database is ready. ** #. Coming from the states. #. Will give away this code. #. In a few days. #. Get the programmers, ?

• Managing website.

  * twitterboost.heroku.com/?code=lt33m

must have something to offer

twitter.com/statues/followers/inspiredtrain.json?cursor=-1

list of the followers. NHL we can know

//---- Managing a community

Diffusion of innovation n the population

• old marketing Innovators | Early adopters | Eary Majority | Late Majority | Laggards (the chasm)

• new marketing fill the gab between the early adopters and early majority facebook, twitter. 1 brings 30.

• Kevin Kelly - Chris Anderson 1000 True Fans Head & Long Tail Populitry & Products.

//— Twittter -----

//----- Twitter

1. First Impression

2. Name..

3. Web + Bio

4. Location ==> Change the location all the time.

5. Following -> Ratio between following and followers.

6. Listed -> You mean something

7. Tweets and Location : 10 less words and interesting

8. Background: take a good pictures. (I love vancouver, I love sf)

9. Manage & Engage Daily Behaviour 5 RT 5 Replies 5 Tweets 5 Questions

==> known and unknown people 30 min ~ 1 hr / day 3. Scheduled tweets.

Tips Must read NHL reca RT: The Ra Congrats!!

the HC bloggers daily - list??

Extra Tips

• Dont’ change your profile picture often
• Repeat: twice a week, pre-programming
• Use the “trending topic”: who’s talking about this and that? Olympic RT on blog post, and RT on canucks blog post.
  • Buzz.. words and get searched “tech crunch attending”
• Advertise your twitter account everywhere

3. Identity

4. Demo a. Tweeterdeck

   • 6 communities
   • keep the number under 100
   • List is the key?
   • 1000 True fan?? -> programmatically? how to determine? # of changes? in 2 weeks, free designer
   • build from the community.

//----- Growing a community

• following, listing
• following back

//----- Market size: search.twtter.com/ Tweet/minute Number of followers/ list of the leaders Main Facebook group/page

//----- Sorry The Truth GuyKawasaki

• twitter statistics
• follow 500 people, and unfollow 500 people during the day weekly basis.
• why unfollowi? 물관리, 더이상 하지 않는 사람 빼고, Ratio bettween fo/ unfo
• 2000 restrictions

Don’t do mass fo/unfo less than twice a day. //----- Must know = 2000 rest

• 1.1 ration
• 200
• smart ppl in vancouver

2. Follow Friday

• recommand ppl : follow 30 ppl has hockey in description. do this by night. 3:00 AM Friday morning.

3. Ask for help tofollow = tweep.find(:all Lcondifitons->[]) for person in tofollow @clientupdate(“@person.screen_name hey ”) end //----- Tweet adder

• twitter promotion and marketing tool

4. Be Interesting

• //----- Demo //----- Innovation

1. Internal Communication

• Make profile private
• yammer, chatter

2. the #HC tags

3. RT articles from RSS (automatically)
4. Power To Users

• TED
• Fun facts about hockey. Earn 200 HC pucks . will tweet on t @hockeyfacts //— Twitters -------

//------------------------------------------------------------------------------

//— Facebook ----- use video to like your page. versus. like hergon yenl bir there will be small button on top to like your page Create timely page nuts for sami Sami Salo’s reptured testicle Have a landing page

Optimze your post How to get your top news.

1. Specify your target Custom privacy, make this to

2. Tag Others

3. Attach Content Post must have images.

4. Have a thumbnail When writing a comment.

5. Engage

6. Ask your friends to break the ie Can you comment my last post? -> ask this to a small number of friends few commetns/like -> break the curves. Popularity & posts

//— Youtube -----

3 tools (Facebook-Youtube-Twitter) Vimeo(User Exprence) & Youtube(Search).

//— contacts — [email protected] jerry tian. rails developer, java

// my action plan

1. check twitter api
2. find vancouver autocad, house design, follow
3. maintain the community through twitter ??
4. utilize “facebook like”

//------ web 2.0 & mobile presentation and content.

Location based Service. Argumented reality. four squares big players vs niche